ADAMA Launches GORDEX — Supporting 4-H in the Prairie Provinces
An exciting new collaboration is making a meaningful impact on 4-H across the Prairie provinces.
ADAMA has introduced GORDEX, a new cereal pre-seed formulation designed to deliver extended residual control of tough weeds like kochia, with the flexibility to mix with glyphosate for a clean, confident start to the season. What makes this product launch especially remarkable is the story behind its name.
GORDEX is named after Gord Hounjet, a long-term ADAMA employee who played a pivotal role in its creation. As part of the naming honour, Gord requested that a portion of the product’s proceeds be reinvested back into the agriculture community. ADAMA agreed — and invited Gord to choose where the funds would go. His choice was clear: 4-H.
For every case of GORDEX sold in the Prairie provinces, $5 will be donated to the provincial 4-H organizations, helping support youth in agriculture and invest in the next generation of ag leaders.
This initiative reflects an incredible commitment to community, youth development, and the future of Canadian agriculture.
Help make an impact — one case at a time.
#GORDEXfor4H
To learn more, visit ADAMA HERE